You plan your campaigns precisely, iron out the specifics of your landing page and polish your lead form to generate inbound leads. In doing so, you need to invest a large part of your marketing budget. Then you rightly expect the data quality of incoming leads to be appropriate.
However, under no circumstances should your desires for complete data sets be at the expense of your conversion rate. The fewer fields you ask the prospect to fill out in the web form, the more willing he or she will be to fill them out. Simply meet your prospects needs and avoid asking them for more than necessary. Echobot’s the partner to help ensure you collect all the necessary B2B data while simultaneously maintaining a solid conversion rate.