Your marketing campaign did a great job and you’ve received a B2B lead. Online forms usually only provide you with the most essential information. But that is no basis for passing on the lead to the sales department. This leaves only one possibility: Qualify your leads.
What other data is relevant? Is the lead even relevant for your company, i.e. can you convert it into a customer? You need additional information to find out.
This is where Echobot comes in and helps you to enrich the incoming lead with further B2B data. You form the foundation for all further steps in the lead management process – scoring, lead nurturing or the transfer to the sales department. Lead qualification is the first step in preparation for your new prospect!