Being experts in telesales, „alivello” has developed a strategic selling approach that works, they understand the importance of a tailored approach to sales. Having correct and up-to-date data will enable a sales rep to develop customized conversation openers with new leads. Making a connection with a prospect is key and with the right tools, sales reps can find current company news, information about employees, decision-makers and use other publicly available data, allowing reps to develop a personalized approach to every conversation with prospects.
“The clear structure of news about potential new customers within CONNECT makes selling so much easier. We can develop an individualized approach and immediately see if there is currently potential to sell to a company,” – Daniel van Lierop
„alivello” quickly noticed that individualization is key. They found that if the same script is always read during cold calls, and the wrong names and data are mentioned, no potential customer will feel connected to the rep or the sale. “In fact, we once had something similar happen to us with a well-known company. We were cold-called three times and every time they asked to speak to an employee at our company who did not even exist. The pitch was horrible, and they used the same script on every call,” reports van Lierop. Echobot prevents that mistake right from the beginning with the help of trigger events that are set up on target companies such as “team expansion,” “new construction plan,” or “sales increase,” letting sales teams know the perfect time to approach the prospect with a customized pitch.