How S.I.E SOLUTIONS is Penetrating the Market
with Echobot

Success Story

  • Website: www.sie.at
  • Employees: >120
  • Industry/Service: Embedded Systems, Laboratory HMI Systems, Security, Trusted Platforms
  • Founding year: 2009
  • LinkedIn

What S.I.E Solutions
has achieved with Echobot:

90%
Research time saved

All around
Media Monitoring

Comprehensive
Competitor analysis

“With the help of Echobot, we are working more efficiently in terms of time and resources. After the setup and training, we were able to get started straight away and we now know exactly what makes our competition tick”
– Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS

Extract

As a specialist in the fields of embedded systems, computing power as well as medical and display units, S.I.E SOLUTIONS is now benefitting from the all-encompassing Echobot product range. The company uses Echobot TARGET and CONNECT to gain a comprehensive market and competitor overview, as well as Echobot MONITORING to regularly generate automatic reports on clients and competitors.

We spoke to Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS, and were very happy to hear just how satisfied both he and his colleagues have been since the introduction of Echobot. He gave us a comprehensive insight into both how they used our software as well as the market benefits which S.I.E Solutions have already gained with Echobot.

The Challenge: Limited Insight into the Market

For a long time, S.I.E SOLUTIONS relied on its intuition about its own market and its competitors – as it turned out, this was a misjudgement. Before the introduction of Echobot, the company assumed that they knew exactly who their competitors were. In reality, they were also monitoring three or four other companies that were actually of no competition at all. It was only after the introduction of Echobot, that S.I.E SOLUTIONS really began to recognize the competitors that were relevant to them, some of which were even poaching business cases. The Austrian company had not yet been able to gain a complete overview of the market – there was an urgent need for action!

S.I.E SOLUTIONS also struggled to fully cover areas such as data completeness and currency before the introduction of our products. Above all, this meant arduous background research for the sales team even before the company could even proceed to acquiring new customers.

Before Echobot, some employees were still manually searching online for updates on customers or competitors. Subscriptions to popular daily newspapers should also help to gain an overview of the constant flood the information. During the Covid-19 pandemic, S.I.E SOLUTIONS wanted to stay in the know about their clients’ most important updates and obtain useful conversation starters.

The Solution? Higher Success Rates with the Complete Package from Echobot

Competitor Analysis

First and foremost, a market overview and competitor monitoring were important to S.I.E SOLUTIONS. Since the introduction of our products, TARGET, CONNECT and MONITORING, our “one-stop-shop package”, the Embedded Systems Specialist S.I.E SOLUTIONS ensures that neither information on competitors nor sudden market developments escapes them. The Echobot Cloud Software delivers up-to-date company data and provides S.I.E SOLUTIONS with the newest information via intelligent email alerts.

To identify their competitors and monitor them in detail, S.I.E SOLUTIONS uses the variety of search filter options in Echobot TARGET.

  • Website: www.sie.at
  • Employees: >120
  • Industry/Service: Embedded Systems, Laboratory HMI Systems, Security, Trusted Platforms
  • Founding year: 2009
  • LinkedIn

What S.I.E Solutions
Achieved with Echobot:

90%
Research time saved

All around
Media Monitoring

Comprehensive
Competitor analysis

“With the help of Echobot, we are working more efficiently in terms of time and resources. After the setup and training, we were able to get started straight away and we now know exactly what makes our competition tick”
– Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS

Query by Industry with TARGET

S.I.E SOLUTIONS searched for companies from various industries which use the keyword “Medical engineering” on their websites or other communication channels.

*WZ Codes are the German industry codes and are to be understood analogously to the British SIC codes.

Furthermore, S.I.E SOLUTIONS uses the “Find similar companies” function to identify further competitors. To do this, S.I.E SOLUTIONS enters known competitors and Echobot’s AI technology identifies companies that are similar to them based on website content.

Media Surveillance with MONITORING

A full market overview was also hugely important to S.I.E SOLUTIONS. They use Echobot MONITORING to stay informed about the latest customer developments in their market environment.

S.I.E SOLUTIONS could finally put an end to carrying out time-consuming manual research for their media monitoring. Echobot now compiles a clear summary of the desired topics and media. S.I.E SOLUTIONS then regularly sends selected information and articles to all employees with just one click.

Research and Client Acquisition

As already mentioned, the sales team’s work at S.I.E SOLUTIONS was characterized by time-consuming preparation. Thanks to Echobot, the team has reduced the time spent on sales preparation and new customer acquisition by 90%!

With the help of trigger events, recent company updates can be used to start conversations. Thanks to Echobot CONNECT, the time-consuming search for key financial figures has finally come to an end. These figures can now be seen at a glance in clearly laid out company profiles provided by the Echobot tool.

Another plus is the automated company monitoring thanks to Echobot CONNECT. S.I.E SOLUTIONS has created company lists and now receives email alerts when there is news from one of these groups.

“Echobot is extremely easy to use – if you know how to google, you’ll also be able to use Echobot. All the tools are very intuitive and deliver exactly the results we need.”
– Sami Badawi, Head of Marketing and Corporate Communication at S.I.E SOLUTIONS

Summary: Echobot? All day, every day!

For Sami Badawi and his team, one thing is certain: Echobot time and again. The company no longer creates reports itself, but just invests a maximum of 30 minutes for fine tuning. An overview of the market is obtained and customer loyalty is also strengthened as S.I.E SOLUTIONS always knows what’s going on with its customers. The quality of Echobot’s data alone was enough to convince S.I.E SOLUTIONS of its merit – the scope and actuality within the D-A-CH region and the UK is unrivalled in the scene.

About S.I.E SOLUTIONS

S.I.E SOLUTIONS is the partner for digitization and system integration, acting act as a solution provider for system design, agile development, and professional manufacturing as well as delivery of embedded systems or cyber-physical systems. Within this all-in-one service, S.I.E SOLUTIONS supports its partners along the entire product life cycle to identify important areas of potential. The Austrian company owns and actively develops its understanding of the needs of its partners and the respective target markets.

About Echobot

Echobot TARGET helps you discover and engage with qualified opportunities that match your ideal customer profile. While prospecting, conventional criteria like industry, company size and region are combined with contextual information like trigger events and company financials. With Echobot TARGET you will reach the right person at the right company at the right time. The resulting leads are immediately available to upload to your CRM or ERP, including all relevant contact information.

Echobot CONNECT provides instant access to millions of company profiles. Our tool delivers comprehensive details regarding each account, a list of relevant contacts within the organization, as well as current business news and financial data. It tracks relevant sales triggers like funding events, personnel changes and expansion plans which help your sales reps win more deals faster.

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