Hand on heart: When is the last time you went on vacation without reading the hotel reviews on the Internet? Or bought a new washing machine without at least reading a few opinions and reviews? Consumers are always sharing tips about the best restaurant, best place to go shopping, or to have fun.
And even in the business world, recommendations and the reputation as a business partner are increasingly becoming key criteria. Shaken trust can cause a company to lose billions in potential sales and even lead to recalls. Social listening enables you to keep a clear overview allowing you to respond quickly to critical comments.
Echobot is a modern social media listening tool for companies, which you can use directly on your browser without installation. With the monitoring flat rate, you can monitor as many search terms as you wish and initiate analyses for the latest hits. Here, Echobot developed a method that is based on machine learning algorithms, which is intended for company monitoring and spares you the complicated search profiles. Echobot is optimized for the key social media platforms, i.e. Facebook Twitter, YouTube, Instagram, Pinterest, and Google+. You can also use it for more channels, such as forums and blogs, which you can easily integrate through the parallel online media monitoring.